More Than a Feeling: Intuition and Decision Making

Much of what I have written so far about decision making views the process as a rational one. Identify the issue, gather relevant facts, consider alternatives, good the best one, implement, and then evaluate. Making good decisions in this way is a means of avoiding or at least minimizing the effects of the various subjective or irrational influences that can derail our decision making process. But what about INTUITION? What role, if any, should intuition play in our decision making process, what some authors describe as “the opposite of logical, rational thinking”? … More More Than a Feeling: Intuition and Decision Making